PINS went public in 2019, counting approximately 300 million monthly active users ("MAUs"). These include impressions ("CPM"), video views ("CPV"), clicks ("CPC"), and conversion events ("oCPM"), as well as being able to target their placement based on demographics, device types, audience and interests or keywords. Among them, those that use the classic post formats are Standard Ads (simple vertical images of a product), Video Ads and Idea Ads, while other formats such as Shopping Ads (like Standard but exclusively for those who upload their product catalogue on Pinterest), Carousel Ads (multiple images or videos related to the product) and Collection Ads (showing the product in its ways of use in a hybrid format of pictures and videos) allow advertisers to create a unique content compared to user posts.Īdvertisers can optimize their campaigns based on four types of user behavior. The company offers advertising solutions oriented to the brand or the performance the latter type represents about two-thirds of the revenue for 2021 and has objectives clicks or accurate conversions.
Users can create from the most classic posts, such as images that refer through a link to the most diverse content, usually about products, recipes and do it yourself activities, or short videos typically on topics such as cooking, aesthetics and homemade projects, up to actual product pages with prices, quantities and possibly a link to the seller's website.įinally, you can create the so-called Idea Pins, pages containing videos, images, text and lists that allow you to create a tutorial, show a collection of items or tell a story. You can search by keyword (or by images) and explore the related content, profiles or products to buy. You can scroll through your feed populated by content related to your interests (selected during registration and updatable).
The platform is navigable in an appropriate way to the user's objective. Pinterest takes users in the process of discovery and purchase by offering effective advertising solutions to companies. The intent was to create the traffic of active users necessary to allow the monetization of advertisements made by companies through targeting of content to users. The company was born in 2010 from the idea of another application, Tote.
( NYSE: PINS) after an in-depth overview of the Social Network market framework.Īfter understanding the drivers, investments, and principal risks of the sector, today's article aims to deep-dive into PINS. In the article, we cover the valuation of Pinterest, Inc. Thailand Photographer./iStock Editorial via Getty Images
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